The Art of Content Curation

This week MasterCard Worldwide cut the ribbon on their new Social Media Conversation Suite.  Facebook lead several presentations and had small genius bar type breakouts for employees to participate in.

Facebook Genius Bars in MasterCard's Conversation Suite

One session that personally struck a cord was James Gross of Percolate.  James gave an interactive presentation on The Art of Content Curation.  Once you get past all the puns Percolate has around their process (like build your brew) the exercise was really practical to help calibrate, or re-calibrate, one’s focus when creating content.  For me I intend to apply the lessons right away here on Life’s Sweet Essentials.

James Gross from Percolate presenting at MasterCard Worldwide

James used the metaphor of party-planning as a means to help editors stop procrastinating and to start creating!

  1. How do you great your guests? – Do you know  your elevator speech – who are you, what do you stand for, who do you want to connect with…
  2. What will guests be talking about? – To set the mood of the party, what types of conversations would you hope to inspire amongst your guests, those topics should reflect you and tie back to your elevator speech.
  3. Who’s your inner circle? – Who would be on the guest list?  This step involved listing out at least 15 web sites (personalities) that are your muses.
  4. How will you keep it interesting? – What would really mix things up at the party, where could you expand beyond your comfort zone, what party guests could help you to liven things up.
  5. Who’s the guest of honor? – Who would you place in the spotlight, who are those few guests that would be most strategic to your success.
  6. What will you be serving? – No party is complete without drinks! But there are always “hard” and “soft” drinks available for guests.  Thinking back to the conversations you want to inspire, what topics would be your hard alcohol versus your soft drinks.
  7. How would a guest’s thank you note read? – After the party how do you want to be remembered, what would their impression be and if someone were to thank you, what would their positive feedback be like, did they have a delightful surprise that they didn’t expect, what constructive recommendation might they offer on something you could have done differently?

The Topics of Conversation exercise was pretty straight forward for Life's Sweet Essentials.

Was really interesting to complete step 3.  Made me realize that I need to spend some more time on the web as relates to a few of my key topics of conversation.  Well and maybe some less time on other sites that totally distract me.

So if you happen to stumble upon this James, my thank you note goes to you.  Really appreciate the inspiration and the insight to help make myself and my editorial better.  Cheers-mate.

 

Sweet Dreams, Sheri